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Learn how to develop compelling creative campaigns, guided by Analytics.

A two-day course on how Data Analytics guides your creative choices - meant for data-shy creative professionals and creative leaders.

Gain the advantage of this knowledge of how to sharpen and further empower your creative skills, simplify the jargon of spreadsheets and use it to your advantage. 

Led by experienced professional Sudhir Nair, this course is designed to empower creative professionals with the skills needed to create impactful briefs and ideas that resonate accurately with their target audiences. 

As a creative professional, learn to connect numbers to your creative efforts, so that you can grow your audience by giving them exactly what they want - without missing the crucial insights that only a creative professional can have.


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Stay tuned for upcoming dates!
Send an enquiry to be notified. 

Duration:

12 hours course (6 hours/day)
2 days

Sudhir Nair

authority on data analytics

About your Mentor

Sudhir is the founder of SOL Analytics, a niche organization with expertise in Digital Transformation, Business Analytics, Business Intelligence, Cloud Migration Services, Market Research, and Marketing Consulting Solutions.

Previously, Sudhir has managed marketing for prestigious, big budget brands such as Samsung and Nokia.

Sudhir brings with him a unique perspective on customer journey, insights and analyzing research and transactional data.

To learn more about your mentor, visit Sudhir's LinkedIn profile.

Course Highlights

  • Understanding the relevance of Data Analytics for the Creative Industry
  • Understanding the basics and foundations of Data Collection and Management
  • Understanding how Customer Perceptions & Personas are utilized to develop Targeted Marketing Strategy
  • Learning how to analyze Creative Trends and Audience Insights through Research Data
  • Working together as a team to develop Creative Briefs from data insights
  • Gain experience in presenting your ideas/briefs to the class

Who is this course for?

This course is ideal for individuals interested in developing compelling creative briefs. Whether you're a budding creative professional or an experienced practitioner, understanding how to leverage data and research for effective brief development is crucial. This course is tailored for those in roles such as graphic design, marketing, advertising, and content creation, creative development.

 

Here are the eligibility requirements for this course: 

Completed grade 12 or any higher level.

Essential Tools and Materials

  • Notepad
  • Pencil/pen
  • Laptop with MS excel/word & PowerPoint
  • An open mind, ready to interact and learn.

Course Outcome

  • Acquire a comprehensive understanding of the strategic integration of data and insights into the creative brief development process
  • Develop a nuanced understanding of customer personas and the strategic importance of audience analysis in creative development.
  • Stay at the forefront of the dynamic landscape of targeted and personalized marketing strategies.

Course Accreditation

Certificate course accredited by KHDA on request.

Course Location

On location:
Colors Art Institute, 901 Control Tower, Motor City, Dubai

Course Fee

Course Fee: AED 1200

For detailed information or to begin your enrollment, click "Enquire Now". Your future awaits!

Enquire Now

Enrollment Information

To start the enrollment process or if you have any course-related questions, please click the 'Enquire Now' button below.
Fill out the enquiry form with your contact details, and our team will be in touch with you shortly.

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If the currently available course dates don't align with your schedule, we still encourage you to submit the enquiry form.
Feel free to leave a comment, and our team will inform you when new dates for this course are available.

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